Content Marketing
Video’s versatility for building a brand, selling
Menu
$0.00
Paid Advertising: Definition, Benefits, Types, and Platforms
Paid advertising is a strategy in which you pay to display ads to a targeted audience, usually on digital platforms like search, social, and display networks.
Paid advertising is a marketing strategy in which businesses pay to display their ads to a targeted audience. The term predates the internet and can technically apply to any type of advertising, such as TV or radio advertising. However, when people use the term today, they’re most commonly referring to internet-based ads on search, social, and display networks.
Paid ad platforms almost always work on an auction system. This means the advertiser sets the budget they’d like to spend and sets a target amount they’d like to bid per action to achieve a specific action.
With a commitment to excellence, we thrive in delivering exceptional solutions and building lasting partnerships. Our journey is defined by a relentless pursuit of growth.
Call Us
Video’s versatility for building a brand, selling
Paid Advertising: Definition, Benefits, Types, and Platforms<br